Apple hanteert de volgende 4 factoren voor succes (in willekeurige volgorde):

• Focus: It means saying no, not saying yes

• Simplicity: Make complex things simple

• Courage: Don’t hang on to ideas from the past even if they have been successful for you

• Best: If you can’t enter the market and try and be the best in it, don’t enter it

Bronnen: TUAW The Wall Street Journal